There is a big difference between being unable to grow and being uninterested in it. I sincerely doubt most people open a small coffee shop dreaming of expansion. Small coffee shop owners don’t want to be Starbucks. Being small and wanting to stay small is not a failure.

Desire is irrelevant. Small European coffee shops can’t become starbucks.

Which honestly is a good thing? Starbucks sucks. Every small coffee in the EU has a unique flair. I don't like and don't want mega-corps.