> It’s doubly tricky, because most companies pay lip service to passion. But like a chef that cares a bit too much about which cookware you use, it sometimes hinders the goal of serving 100 customers at noon.
Chefs that care deeply about cookware will either go one of two ways, flame out or Michelin star.
It's a hugely risky strategy but the pay off from staffing a business with people who care incredibly deeply is potentially very high as long as they're well managed. Early days Apple is probably one of the best examples of it, but Microsoft is probably the excellent counterpoint to that as well.
Chefs that care deeply about cookware will either go one of two ways, flame out or Michelin star.
It's a hugely risky strategy but the pay off from staffing a business with people who care incredibly deeply is potentially very high as long as they're well managed. Early days Apple is probably one of the best examples of it, but Microsoft is probably the excellent counterpoint to that as well.